Collection of lottie animations across ZoomInfo's website to explain complex go-to-market use cases and product functionality.
ZoomInfo's website formerly used overly simplified illustrations to visualize the product. We needed an illustration style and technical animation format to visually explain our core use cases in a way that was engaging, up to par with enterprise competitors, and accurate to our evolving product.
As manager of the motion and design teams, I pitched the addition of lottie animations to our marketing leadership and web development leads. We were able to design and animate 50+ lotties across the site to visualize core movements and actions our users take in the product.
The lottie animations increased time on page metrics for many of our core product pages. They became ubiquitous with product marketing content in our organization and were repurposed across videos, pitch decks, and more.