ZoomInfo Copilot
Brand campaign announcing the launch of ZoomInfo Copilot, the AI-driven solution to revolutionize the way companies sell.
The Problem
Sales teams too often rely on siloed data and AI connected to disjointed endpoint solutions. They need a go-to-market platform to unify all of their data in one place, reveal opportunities based in AI-recommended insights, and provide a way to send personalized engagements seamlessly.
As a creative team, we were tasked with telling this story. We also needed to fit ZoomInfo Copilot materials into a recently refreshed brand house, meaning a unique campaign look that still fit within our visual identity.
Brand Guidelines
I led the creation of visual brand guidelines for our ZoomInfo Copilot marketing materials. This involved the logo, colors, associated iconography, messaging guidelines, and misusage. We worked in close partnership with the Product Design team who was simultaneously building the feature.
The Work
Creative assets spanned all creative sub-teams, including graphics, video, motion, and web. As art director of the campaign and manager of the visual brand, I set the vision, oversaw all work, and created systems to allow my team to work efficiently, including illustration libraries and templates.
The Website
I led the UX/UI team in the creation of the ZoomInfo Copilot product page in order to educate our audience on primary value propositions, highlight social proof, and ultimately drive demos. The page features a demo video that plays dynamically on page and lottie animations previewing core functionalities.
The Results
The ZoomInfo Creative team executed an vast library of materials on a very short campaign timeline, including 20+ videos, multiple site pages, display ads, decks, datasheets, templates, and more. We elevated our brand's association with AI technologies and helped the company meet quarterly sales goals for the launch.