As the Senior Manager of the Creative team, I manage our talented team of brand and UX/UI designers. Under my art direction, the company completed a visual brand refresh resulting in a new brand house, brand book, design system, and library of self-service templates. I love building and supporting teams where creatives love to work. In this role, I've optimized the workflow of multiple pods, implementing design thinking, proper briefing processes, and agile methodology.

As a Design Manager at ZoomInfo, I managed our graphic, web, and motion teams, consulting with internal and external stakeholders and overseeing brand consistency. I had the privilege of building the motion design team from the ground up, leading them in the creation of product explainer videos, display ads, and lottie animations across our corporate website.

As a Senior Designer, I worked on creative assets for brand campaigns, product launches, and evergreen content. I specialized in design for our video content, responsible for script writing through storyboard design and animation. In this role, I helped build out ZoomInfo's product illustration style to visualize our go-to-market software in action.

As a Senior Motion Designer, I designed and animated content for HubSpot’s first product and brand advertising creative teams, creating launch videos, case studies, and the top performing ads. Under my responsibility, I revamped the monthly Product Spotlight video series, boosting viewer retention to 80% with a customizable template and localization workflow.

As a Content Strategist, I wrote materials and managed campaigns according to our topic cluster strategy and editorial priorities. For the emerging tech beat, I wrote long-form articles, site pages, ebooks, and blog posts, as well as produced explainer videos.

As a part of the editorial content team, I wrote ebooks and blog posts covering ecommerce and omnichannel solutions. I collaborated with external partners to create offers for co-marketing initiatives.