ZoomInfo
Product Explainers
Creative Direction
Motion Design
Script Writing
Animated explainer videos around ZoomInfo's core products and features.
The Problem
ZoomInfo releases products and announces new partnerships on a frequent cadence. We needed a high energy and original approach to product announcement videos that felt uniquely ZoomInfo. As the manager of the motion and design teams, I led a multidisciplinary team to create 25+ product explainer and hype videos that balance product visuals and kinetic text.
Videos
The collection of product explainer and hype videos are a cornerstone to our marketing content. They feature engaging motion, on-screen talent, and product illustrations that make our complex go-to-market product easy to understand.