What is ZoomInfo
Animated manifesto video illustrating ZoomInfo's product vision for a leadership event.
The Problem
ZoomInfo's executive team required an introduction video for a large investor event announcing RevOS, the world's first fully integrated revenue operating system. Disjointed tools and bad data prevent marketers from marketing and salespeople from selling. This video follows the journey to final sale and the challenges standing in the way of you hitting your number.
The Video
I led the project as manager of the motion design team, overseeing script writing, art direction, and animation. Leading a combined team of internal and external talent, we crafted a world where a small orb personifies a lead and complicated 3D pathways follow the journey to becoming a customer. The styleframes feature complementary color palettes for each persona-based world. The video has received over 400K views across our platforms.