HubSpot CRM
Collection of video advertisements and display ads for HubSpot's launch of their CRM.
The Problem
With the launch of Sales Hub Enterprise, HubSpot was repositioning itself not just as a marketing automation software, but the enterprise CRM choice for scaling businesses. Taking learnings from past brand campaigns, we tested multiple routes of display ads and used ad sequencing on YouTube to build awareness.
The Ads
For the product launch, we crafted a campaign-specific style that was a natural extension of our primary brand. I collaborated with our copywriter on concepts and was responsible for graphic and motion design.
The Videos
We pitched a series of ads for "What Your CRM Should Look Like," featuring a quick edit of our core value props. I was responsible for script writing, design, and animation.