HubSpot
Marketing Hub Enterprise
Motion Design
Graphic Design
Script Writing
Brand ad series announcing the strategic upmarket shift of HubSpot's core marketing product.
The Problem
HubSpot has long been regarded as the best marketing automation solution for growing SMBs. But with a strategic shift upmarket, we looked to outshine clunky enterprise software cobbled together through a series of acquisitions. Enter Marketing Hub Enterprise, for those who don't want to hate their marketing software.
Video Ads
My team pitched a series of video ads exaggerating just how much people hate their enterprise marketing software. I led the design and motion for the series, which appeared across YouTube and connected TV.
Display
In addition to the video series, I created a collection of display ads to support the campaign messaging and goals.
