Emerging Tech
Animated explainer videos and long form content around emerging technologies.
The Problem
As a part of HubSpot's Content team, we sought to secure top placements across Google and YouTube for emerging technology terms like blockchain, augmented reality, and more. In the process, we looked to define a unique style for the HubSpot explainer series.
The Explainers
Working with our SEO team, we strategically targeted a collection of emerging technology terms. For each we developed a content strategy complete with explainer videos, guides, and interlinking blog posts using topic clusters. My team was responsible for end-to-end content creation, from research and copy to design and video production.
The Results
We secured top three placements for the vast majority of our targeted terms and collected millions of views on YouTube, including our Artificial Intelligence explainer with 1.1 million views and remains a top ranking result 8 years post creation.